The typical 60-second radio commercial is only 150 words long. So, it is important that each word is meticulously selected to convey the intended message. This applies especially to the verbs. According to The Writing Center at The University of Houston, "one of the best ways of grabbing and keeping [an audience] is to use strong descriptive verbs." So why was the word 'get' used, by my count, 42 times in the last 7 radio commercials I just heard. 'Get' and its various conjugations (gets, got, gotten) are not strong, descriptive verbs and they don't belong in most radio commercials.