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The Happy Song: Off Limits To Maine Small Business

Maine Small Business Radio Advertising Portland Maine

The "Happy Song: was composed and performed by Pharrell Williams. It seems to be oozing out of the pores of pop culture. The song began its trek into the public's collective consciousness in 2013 on the soundtrack of Despicable Me 2 and reached the number one slot on the Billboard charts on March 8th of this year having sold more than 5.6 million copies. You hear the song almost everywhere. But there is probably one place you'll never hear it:  in radio commercials advertising Maine small businesses. But it's not from the lack of trying.

What Maine Is Listening To On The Radio

Portland Maine Radio Listening Profile For Maine Small Business

Radio Format Guide For Maine Small Business

When you turn the right faucet on your sink, you expect cold water to come out. When radio listeners turn on their favorite radio station, similarly, they expect a certain mix and type of music to come out of their speakers. This mix is the station's format.  A station's format is designed to reach a specific range of audience.  By understanding what types of listeners each format reaches, can help Maine marketers ensure that their messages fall on the most receptive ears.
According to Nielsen-Audio's "State of The Media: Audio Today 2014"  the following are the most popular radio formats available in Maine and their share of total listening.  Format descriptions provided by Radio Advertising Bureau.
Each radio format listed above, has a unique listener profile. Below is research from GfK MRI which demonstrates the gender and age distribution of  each audience for 8 of the most popular formats in Maine.
Here is a list of links to listen live to Portland, Maine area radio stations that play some of the formats mentioned above:

Awesome Maine Small Business Resource: Download Free Guide

Is Radio Dead? Maine Small Business Deserves To Know

Portland Maine Radio Small Business Advertising Commercials

Nobody In Portland, Maine Does Not Listen To the Radio

Maine small business owners and advertisers of all sizes take note: "Nobody listens to radio!"  So says Merlin Aylesworth, President of NBC.  According to Aylesworth, "Within three years [radio] will be wiped out."  This view is supported by Bernard Smith of Harper's Magazine who said, "[Radio] may, for a brief period of time, maintain a marginal existence before being finally relegated to the storeroom." 

Radio: 9-Out-Of-Ten Maine Millennials Tune-In

Portland Maine Radio Small Business Millennials

Radio Reaches Maine's Largest Group of Consumers

Millennials are now the largest consumer market in America.  Eighty million people who were born between 1980 and 1996 and came of age at the turn of the millennium. This is the generation that cannot remember a time without personal computers, mobile phones, iPods, email, text messaging, and iTunes.  But guess what? Despite this cornucopia of technological marvels, millennials still tune-into traditional AM/FM radio in the same numbers at levels on par with Generation X, Generation Y, and Baby Boomers.

50 Shades of Green: Creating Successful Radio Commercials

Portland Maine Radio Advertising

Maine Small Business Needs To Do The Unexpected To Stand Out

In a recent episode of the TV series Fargo on FX, the bad guy, played by Billy Bob Thornton asks the good guy, played by Colin Hanks, "Why can the human eye see more shades of green than any other color?" Not only did the answer save the lives of the show's heroes, it also provides great insight for Maine small business owners on how to create engaging and compelling radio commercials.

5 Stunning Radio Commercials Any Maine Business Can Borrow

Portland Maine Radio Advertising

Portland Radio Advertisers Find Inspiration From Down Under

The 20th century abstract artist Darby Barnnard once said, "Originality is way overrated. To make, you need to take. All great artists do." This quote, not surprisingly, seems to be borrowed from Pablo Picasso who also said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it best, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”

Maine Tire Dealers Tune In To Radio Benefits...It's The Wheel Thing

Portland Maine Radio Small Business Advertising

Portland Maine Small Business Owners Can Learn How To Use Radio Effectively From America's Tire Dealers

By Guest Blogger Denise Koeth, Senior Editor at Tire Review.

Radio Is Winning The Battle For Maine's Ears

Portland Maine Radio Advertising Commercial


In 2004, there was no Pandora.  There was no Spotify.  In 2004, the first podcasts started to appear and the iPod Shuffle was still a year away from its initial release. In 2004, fewer than 20% of Americans could listen to or download music online because most people only had access to dial-up internet.  In 2004, commercial radio, despite being 84 years old, still reigned supreme in the battle for listeners' ears by reaching 93% of all Americans. Flash forward 10 years: AM/FM radio still reaches 93% of all Americans, making it the number one audio choice among consumers and that's good news for Maine Small Business. No other audio medium comes close.

What Casey Kasem Taught Maine Small Business Owners

Portland Maine Radio Small Business Marketing

A fixture of Portland, Maine radio and one of America's best friends died today.

More than 150,000 people will die today. Most of these deaths we will never learn about.  But this morning when radio personality Casey Kasem passed away, almost instantly the news started showing up in my Twitter feed from The New York Times, The Wall St. Journal, The Portland Press Herald, and The Huffington Post.  The news showed up in hundreds of posts and shares in my Facebook news feed.  Cleary, Casey was one of America's best friends.

5 Ways Your Radio Ad Can Be More Effective

Portland Maine Radio Small Business Tips

The latest song by Taylor Swift just ended and your radio commercial is about to start.  The good news is, 93% of the station's listeners will stay-tuned for your commercial (see: No Button Pushing: 93% of Consumers Listen To Radio Commercials). You now have one minute, which is about 160 words, to compel the listener to respond.   Here are five ways you can amp-up your commercial and make every word count.

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