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Radio: 9-Out-Of-Ten Maine Millennials Tune-In

  
  
  
Portland Maine Radio Small Business Millennials

Radio Reaches Maine's Largest Group of Consumers

Millennials are now the largest consumer market in America.  Eighty million people who were born between 1980 and 1996 and came of age at the turn of the millennium. This is the generation that cannot remember a time without personal computers, mobile phones, iPods, email, text messaging, and iTunes.  But guess what? Despite this cornucopia of technological marvels, millennials still tune-into traditional AM/FM radio in the same numbers at levels on par with Generation X, Generation Y, and Baby Boomers.

50 Shades of Green: Creating Successful Radio Commercials

  
  
  
Portland Maine Radio Advertising

Maine Small Business Needs To Do The Unexpected To Stand Out

In a recent episode of the TV series Fargo on FX, the bad guy, played by Billy Bob Thornton asks the good guy, played by Colin Hanks, "Why can the human eye see more shades of green than any other color?" Not only did the answer save the lives of the show's heroes, it also provides great insight for Maine small business owners on how to create engaging and compelling radio commercials.

5 Stunning Radio Commercials Any Maine Business Can Borrow

  
  
  
Portland Maine Radio Advertising

Portland Radio Advertisers Find Inspiration From Down Under

The 20th century abstract artist Darby Barnnard once said, "Originality is way overrated. To make, you need to take. All great artists do." This quote, not surprisingly, seems to be borrowed from Pablo Picasso who also said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it best, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”

Maine Tire Dealers Tune In To Radio Benefits...It's The Wheel Thing

  
  
  
Portland Maine Radio Small Business Advertising

Portland Maine Small Business Owners Can Learn How To Use Radio Effectively From America's Tire Dealers

By Guest Blogger Denise Koeth, Senior Editor at Tire Review.

Radio Is Winning The Battle For Maine's Ears

  
  
  
Portland Maine Radio Advertising Commercial

RADIO IS STILL MUSIC TO THE EARS FOR PORTLAND, MAINE SMALL BUSINESS

In 2004, there was no Pandora.  There was no Spotify.  In 2004, the first podcasts started to appear and the iPod Shuffle was still a year away from its initial release. In 2004, fewer than 20% of Americans could listen to or download music online because most people only had access to dial-up internet.  In 2004, commercial radio, despite being 84 years old, still reigned supreme in the battle for listeners' ears by reaching 93% of all Americans. Flash forward 10 years: AM/FM radio still reaches 93% of all Americans, making it the number one audio choice among consumers and that's good news for Maine Small Business. No other audio medium comes close.

What Casey Kasem Taught Maine Small Business Owners

  
  
  
Portland Maine Radio Small Business Marketing

A fixture of Portland, Maine radio and one of America's best friends died today.

More than 150,000 people will die today. Most of these deaths we will never learn about.  But this morning when radio personality Casey Kasem passed away, almost instantly the news started showing up in my Twitter feed from The New York Times, The Wall St. Journal, The Portland Press Herald, and The Huffington Post.  The news showed up in hundreds of posts and shares in my Facebook news feed.  Cleary, Casey was one of America's best friends.

5 Ways Your Radio Ad Can Be More Effective

  
  
  
Portland Maine Radio Small Business Tips

The latest song by Taylor Swift just ended and your radio commercial is about to start.  The good news is, 93% of the station's listeners will stay-tuned for your commercial (see: No Button Pushing: 93% of Consumers Listen To Radio Commercials). You now have one minute, which is about 160 words, to compel the listener to respond.   Here are five ways you can amp-up your commercial and make every word count.

Indecent Exposure: Creating a Marketing Objective for a Radio Ad

  
  
  
Effective Radio Advertising Portland Maine Exposure Not An Objective

When asking small business owners in the Portland, Maine area what they hope to achieve from their radio campaign, more often than not the reply is "exposure."  In life, as in radio advertising, exposure in not necessarily a good thing. Just ask the Donner Party or Pew Wee Herman or George Michael.  When exposure, awareness, or foot-traffic is the goal of a radio campaign for a Maine small business, then they should save their money.  Exposure, awareness, and foot-traffic can be a by-product of a radio campaign, but the objective should always answer the questions: Who does my business need to reach and what specifically do I want them to do when they hear my radio commercial?

Maine Small Business Asks: How Long Should My Radio Commercial Be?

  
  
  
Portland Maine Radio Small Business Advertising

I am often asked by Maine small business owners, "How long should my radio commercial be?" This query always conjures up the ghost of Abraham Lincoln who, when asked how long should a man's legs be, responded, "long enough to reach the ground."  I am sure Mr. Lincoln would say the same thing about radio commercials: they should be long enough to get the job done.

Radio: Tune-in To The Maine Mom Market

  
  
  
Portland Maine Radio Small Business Marketing Advertising Mother

According to Forbes Magazine, " U.S. moms control the purse strings at home-to the tune of $2.1 trillion per year." If moms were a stand-alone nation, they would be the 7th largest economy in the word.  Wow! (which is MoM upside-down). If you are a Maine small business owner, then listen up: Maine moms do their part by controlling $9.5-billion of spending every year and Maine moms listen to the radio.

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