Small business in Maine is critical to the state's economy. According to the Small Business Administration, the 143,142 small businesses in Maine represent 97% of all employers in Maine and comprise 58.7% of the state's workforce. Although the SBA defines small businesses as having 500 or fewer employees, almost 9-out-of-10 Maine small businesses have fewer than 20 employees.
According to the SBA, advertising is a vital to sustain a small business. A recent posting by the SBA on their website says, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business." The posting goes on to provide a list of how advertising can benefit any small business: